What is a "unicorn"?

In finance, a “unicorn” is a private company valued at $1 billion or more. Investors who get in early with Startups that become unicorns can realize significant returns.

Some good examples of recent unicorns are Airbnb, Lyft (now public), Square and DoorDash. There are more than 450 unicorns worldwide, according to CB Insights, May 2020.

Before equity crowdfunding, access to investing in potential unicorns was limited to accredited Investors or private equity firms.

Fundify’s platform now makes it possible to invest in all types of Startups. There’s no guarantee that any investment you make will become a unicorn (most will not), but at least the opportunity is now there to review for yourself and invest in what you believe may have future potential. More on investment risks here.